Steve Jobs popularized and codified this term and policy after repeatedly encountering people who suffered severely from Dunning-Kreuger effect. We all need to be ever vigilant to fight off bozo syndrome that can creep up on anyone. It’s early stages can manifest as — what I like to call — Anakin Syndrome. By the time it reaches bozo proportions there is often no hope of coming back.
“What is a bozo? It’s a little like pornography, you know it when you see it.” (Forbes, Why Every Company Needs a No Bozos Policy)